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What Is CTR? Measure Ads and Search Results Correctly
1 min read
Click-through rate (CTR) is clicks divided by impressions, expressed as a percentage. Interpret it in the report that supplied both numbers.
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What Is a Bot in SEO?
2 min read
In SEO, a bot often means a crawler that requests web pages. Crawling, indexing and ranking are different steps, and not every automated request comes from a search engine.
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What Is Black Hat SEO?
2 min read
Black hat SEO is a marketing label for tactics that try to manipulate search results in ways that conflict with search-engine rules. Judge the actual method, not the sales label.
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What Is a Negative SEO Attack?
2 min read
Negative SEO describes attempts to harm another website’s search performance. It is a possible explanation to investigate, not a conclusion to draw from a traffic chart alone.
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What Is an AdSense Account? Publisher Responsibilities
1 min read
AdSense is a publisher advertising service. Understand eligibility, site review and ongoing policy responsibilities before treating it as an income source.
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What Is a Good Bounce Rate in Google Analytics?
2 min read
There is no single bounce-rate target for every website. Start with the definition in your analytics report and the purpose of the page you are measuring.
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What Is a Bad Backlink?
2 min read
People use “bad backlink” to describe suspicious or manipulative links. That label needs evidence; an unfamiliar website or low tool score is not a penalty diagnosis.
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What Is a Backlink?
2 min read
A backlink is a link from another website to one of your pages. It can help people discover your content, but counting links alone doesn't tell you how well a…
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What Are Short-Tail Keywords?
2 min read
Short-tail keywords are broad search topics such as “SEO” or “office furniture.” They can help organise a website, but the broad phrase doesn't reveal every visitor’s goal.
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What Are SEO Keywords and How Should You Use Them?
2 min read
SEO keywords are words and phrases people use to search for a topic. Use them to understand the audience and write a clear answer, not to fill a repetition target.
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