What is CTR?
CTR stands for Clickthrough Rate and defines the ratio of people who end up clicking in your ad that is usually displayed at the top of search engines. It determines how well your ads as well as your keywords are performing
on different search engines. A high CTR rate identifies that a large range of users are finding your ad relevant and helpful thus they are clicking on it to get some information. With the help of CTR, you can also analyze that which keywords are working for your ads and which of them needs some more improvement to get noticed.
How to calculate CTR
A formula is used to calculate the Clickthrough rate of your ads. The formula is:
CTR = (number of clicks / number of impressions) x 100 Google Analytics determine the CTR rate using this formula and calculate it with the help of highly advanced software and tools. Google actually likes it when you enjoy high CTR. When someone clicks on your ad, Google gets paid in return thus it goes in the best interests of Google.
How to improve CTR rate If you desire to improve the CTR rate of your ads so that your PPC campaign can get successful, try to implement the following factors:
1. Use ad extensions to improve visibility Google recommends you to use ad extensions as it highly increases your CTR. You can enable several great extensions from the ad extension settings of Google.
2. Put Main keyword in your ad While creating your ad, try to use the main keyword in the heading and the URL as well. It gives readers some extra clue to know what your ad is about so that they can get the relevant information in not time.