Review markets, language versions, URL structure and the differences in the offer.
International SEO Consulting
SEO & AI Search · Top SEO
Plan international search coverage around the markets you can genuinely serve.
Languages, regional offers and delivery arrangements need clearer decisions than simply translating a keyword list.
Work we can scope
Agree what belongs in the project.
Assess canonical and hreflang relationships where alternate versions genuinely exist.
Plan localised research, content approval and checks for reciprocal alternate-page links.
Decisions before work starts
A country-targeted page must provide useful, accurate information for that audience. Do not invent local offices or create near-identical market pages without a meaningful difference. Translation and local legal review may require separate specialists.
How the work should be reviewed
Check the alternate-page set, status codes, canonical targets and mobile content. Agree how new pages and redirects will keep the relationships consistent after launch.
A question worth asking
Should every country have a separate website?
Not necessarily. The decision depends on the offer, language, operations and maintenance capacity. Start with genuine audience differences and a structure your team can keep accurate.
Illustrative planning example · not a client result
A practical situation to plan for
A business plans a second language but has not decided which products, support or delivery terms apply in that market. Establish those differences before creating translated versions of every page.
What to agree and check at handover
The plan should identify genuine language/market pages, navigation and ownership of translated facts. Agree who implements and validates technical recommendations and who maintains regional information.
Clear commitments, recorded in writing.
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