Assess campaign structure, relevant searches, exclusions and the landing-page match.
Google Ads Management
Marketing & Advertising · Top SEO
Build paid search activity around an offer people can understand and an enquiry your team can use.
We can review the account, landing pages and measurement before agreeing campaign work.
Work we can scope
Agree what belongs in the project.
Scope ad copy, assets, budget controls and conversion measurement requirements.
Agree review points for spend, search terms, qualified enquiries and next tests.
Decisions before work starts
Advertising spend is separate from management and creative costs unless expressly included. Account eligibility, verification, policy approval and auctions are controlled by the platform; paid ads do not purchase organic rankings.
How the work should be reviewed
Check tracking in a suitable test process, document the baseline and report costs alongside meaningful outcomes. Distinguish observed results from assumptions about attribution.
A question worth asking
Can an agency guarantee a Google Ads position?
No. Agree the work and measurement, but do not rely on permanent placement, unlimited clicks or guaranteed sales. Ad eligibility, auctions, competition and user behaviour affect what happens.
Illustrative planning example · not a client result
A practical situation to plan for
A campaign generates enquiries, but the team cannot identify which are relevant to the advertised service. Review the offer, landing page and the definition of a useful conversion before increasing spend.
What to agree and check at handover
Separate media spend from management fees and production costs. Confirm account ownership, approval responsibilities and the reporting baseline; ad placement does not establish an organic Google ranking.
Clear commitments, recorded in writing.
Agree the deliverables, responsibilities, fees, approvals and support arrangements before work starts. Our selected-project SEO money-back offer does not apply to this service. Read the service terms and refund conditions for the commercial terms.