Review business goals, existing tags, consent requirements and account ownership.
GA4 & Conversion Tracking Setup
SEO & AI Search · Top SEO
Make measurement answer a clear business question.
Analytics setup should define what matters, how it is recorded and what the data cannot reliably tell you.
Work we can scope
Agree what belongs in the project.
Scope useful events, key events and campaign tagging with an agreed naming plan.
Test recording and document the configuration, access and reporting limitations.
Decisions before work starts
Confirm the platforms and consent controls in use before adding tags. Avoid collecting unnecessary personal information or placing private form values in event parameters. Tracking and attribution have limits that reports should explain.
How the work should be reviewed
Use controlled test journeys to verify the agreed events. Distinguish a click, an enquiry and a qualified outcome, and document who maintains the setup when the website changes.
A question worth asking
Will analytics show exactly which channel caused every sale?
Not always. Consent choices, devices, attribution models and missing business data can affect the picture. A useful setup explains those limits and gives the team consistent measures it can review.
Illustrative planning example · not a client result
A practical situation to plan for
Two reports count the same enquiry differently, so the business cannot compare campaigns confidently. Define the useful action, where it happens and the conditions under which it should be recorded.
What to agree and check at handover
Ask for an event specification and a test record covering consent, duplicate events and relevant journeys. Document limitations and account ownership; measurement configuration cannot restore information that was never collected.
Clear commitments, recorded in writing.
Agree the deliverables, responsibilities, fees, approvals and support arrangements before work starts. Our selected-project SEO money-back offer does not apply to this service. Read the service terms and refund conditions for the commercial terms.