Short Tail Keywords are the ones that only include one or two word phrase.
They are more generic than the long term keywords and are used when the user is looking for the introduction, idea or for reaching to the exact requirements. Short tail keywords are used widely across the web and their competition is fierce. Every company or business target these keywords so that the visitors can reach their website while at the initial stage of their search queries.
Short tail keywords are an essential part of SEO but it is really important to know that how to use them effectively for getting good results. These keywords do not contain as many conversions as long tail keywords offer as they are more competitive and generic in nature. When users look for something very generic, they keep on entering the short tail keywords unless and until they get a result that is more specific in nature.
How to Choose the Right Short Tail Keywords
Making the best choice of keywords is the basic task of SEO. When you go through the process of finding good keywords efficiently, the rest of the things fall into their place after a certain period of time.
There are websites that are unware of picking the right choice of keywords thus they never make their place in the initial pages of search engines. In order to make sure that you are using the right keywords, you should never
go for the ones that hold high competition or have very low competition.
When you pick such keywords, the results are disastrous. You should only go the keywords that hold middle level of completion as it increases the chances of getting top rank in all the search engines.