The Top SEO journal
Practical guides to SEO, content and digital marketing. Explore a question, compare the options and find a useful next step for your website.
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Start with keyword research, learn how to read an SEO report, or review your customer journey. Check an article’s publication and review context when following platform instructions.
A blog can help a startup explain its product and answer useful questions. It needs a realistic purpose and maintenance plan; publishing articles is not automatically the cheapest way to…
Read articleSEO and paid advertising can serve different parts of the same customer journey.
Read articleConsumer SEO should help suitable customers find the right product or service and complete a clear next step. Accurate information matters throughout the purchase journey.
Read articleB2B SEO should make the offer understandable to the people evaluating it. Useful pages support research, comparison and an appropriately qualified sales conversation.
Read articleSocial activity can introduce people to useful work, but likes and shares should not be presented as a direct formula for Google positions.
Read articleA blog URL should describe the topic and remain useful after a routine content update. Decide the naming approach before publishing, then keep established addresses stable where possible.
Read articleGoogle uses automated systems to evaluate and rank content, but website owners can't inspect a single complete quality score. Use evidence and editorial judgement to improve the page rather than…
Read articleA blog post should be long enough to answer its question accurately and usefully. There is no universal 1,500-word minimum that makes Google consider an article.
Read articleB2B and B2C SEO share technical foundations, but the information needed for a purchase can differ. Plan around the actual buying process rather than a rigid label.
Read articleWWW and non-WWW are different hostnames. Choose a consistent public version that suits your existing setup, then check that visitors and search engines reach the intended address.
Read articlePut your reading into practice
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