SEO VS PAID ADS 2018

SEO
SEO is a time-consuming process and you cannot say that when it will start working for you. But, when you start pondering over the stuff that leads towards good and effective SEO, things start working for you. In an online business world, SEO plays a vital role. The SEO trends change every year with the ever-evolving business tactics and advanced technology. Every website tries to keep itself updated with the current standards of SEO in order to gain better rank in search engines. It has become really easy to monitor and analyze the SEO aspects of your website with the help of useful online tools.
SEO has become a lifelong task for almost all the online businesses. It has emerged as the most useful, easy, and reliable strategy to increase the traffic and page authority of your website in search engines. Getting a lot of traffic is the lifeblood of any company but generating new ideas after regular interval of for improving rankings becomes quite challenging.
Paid Ads
Paid Ads PPC usually take into account the Pay Per Click method. It is a popular model of internet marketing in which the advertisers pay a certain amount of fee when their ad is clicked. The ads are usually shown at the top of Google search engine.
A high CTR rate identifies that a large range of users is finding your ad relevant and helpful thus they are clicking on it to get some information. With the help of CTR, you can also analyze that which keywords are working for your ads and which of them needs some more improvement to get noticed.
In order to keep yourself in the competitive position, you have to update your paid ads with the upcoming trends otherwise, your website loses its chances of getting an increasing number of leads.