The Top SEO journal
Practical guides to SEO, content and digital marketing. Explore a question, compare the options and find a useful next step for your website.
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Search by the problem you’re solving, from keyword research to a clearer mobile journey.
A useful place to start
Start with keyword research, learn how to read an SEO report, or review your customer journey. Check an article’s publication and review context when following platform instructions.
A content audit checks whether each page still serves a useful purpose. It can reveal confusing messages, missing answers and broken journeys that a fresh visual design alone will not…
Read articleA traffic spike can expose a limit in hosting, application work or third-party services. Prepare the important customer journey before a major campaign rather than waiting for the homepage to…
Read articleA useful ad brief connects the audience, offer, creative and next step. Design the message around the campaign task instead of trying to make one banner achieve every objective.
Read articleA subdomain is a hostname under a domain you control, such as support.example.com. Plan the DNS, hosting and purpose before creating or removing it.
Read articleA useful blogging workflow covers planning, writing, evidence, editing and publication. Tools help with those jobs, but they do not replace the writer’s judgement.
Read articleStart with the question your website needs to answer. In GA4, metrics are numbers and dimensions describe them, so a useful review often combines both.
Read articleChoose a domain that people can recognise, spell and associate with your business. Consider ownership and renewal responsibilities alongside the name itself.
Read articleA framework name doesn't establish search readiness. First distinguish legacy AngularJS from current Angular, then inspect what a visitor and search crawler can access at each public URL.
Read articleImprove a blog post by making its purpose, answer and next step clearer. These six checks help you review the whole page rather than relying on a catchy title alone.
Read articleFirst check whether Google can access and understand the page. An indexing request can help draw attention to a URL, but it can't guarantee inclusion or a ranking.
Read articlePut your reading into practice
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