What are Social Signals?
Social signals basically include the collective shares, likes, comments of social media and web pages in order to identify the visibility of a business in the eyes of search engines. All of these social signals actually contribute to the Search Engine Rankings and perform the job that is similar to building backlinks.
Almost all the companies around the world are using social signals to promote their business and are gaining more and more customers on everyday basis. You can easily let people know about your products and services by just wisely and properly posting it on social media. This social media platforms are usually quite easy to use and do not require any prior learning mechanism before using it. Anybody and everybody can use them to gain higher social signals and improve the search rankings.
How Social Signals are Helpful for SEO
Social signals improve brand awareness
Social signals are greatly helps in building brand awareness. Basically, social media users check their newsfeed several times a day which gives your preferred audience a repeated exposure to your content. This repetition of ads helps you to build trust and credibility of your brand parallel to creating more social signals.
Social signals increase referrals and word-of-mouth
The advertisements on social media go viral within few minutes. You just need to pay focus on the quality of your ad because if your ads are reaching the right people, they will most likely share it within their circle which increases chances of getting more social signals.
Social signals help you to get higher SEO rankings
Almost all of the search engines rely on social signals to mark rankings of websites. Social signals basically include the response that you get on social media content. This response actually includes the number of likes, shares, and comments on your posts.