Every now and then, many people ask about the difference between www and non-www structure. They usually ask this question for knowing that which one is better from SEO point of view.
If you really want the answer of this question, then remember that there is no such difference between www and non-www. No one is superior to the other in the SEO world. For an average user or a small business, it completely depends on your preference that which URL structure you want to have for your website. You may let Google know about your preferences and Google will respect your decision.
Difference between WWW and Non-WWW
Yes, there is a little bit of technical difference between www and non-www but this difference do not impact your SEO rank in any possible way. When you use www before your website name it acts as a hostname which can help with flexibility with DNS, ability to restrict cookies while interacting with several subdomains and a lot more.
On the other hand, non-WWW domains also referred as naked domains do not have a technical advantage. Other than this, there is no such major difference between www and non-ww. You can go for the one that you like according to your choice.
How to Tell Google about Your WWW or Non-WWW Choice
In order to go for the option of your choice, you will have to update Google about your preference, In order to do so, you can follow the below listed steps:
- Go to your Google Webmaster Tools account and click on your site.
- Select Site Settings by clicking on the gear button present at the top right corner.
- On the Site Settings screen, just choose the preferred domain.