What is Pinterest?
Pinterest is a mobile and application development company that got its name from two separate words Pin and Interest. It is basically a photo sharing websites which defines itself as a catalog of ideas or a collection and storage tool. This platform has emerged as a huge success and have made its mark within a very few time. It was launched in 2010 and has now become a popular social media platform that several large and small businesses use for their marketing campaigns.
Advantages of Pinterest
Here are some major advantages of Pinterest listed down:
- Beneficial for blogs and websites
Many blogs and website are benefitting from Pinterest these days. They share some photos that are relevant to their niche and link them back to their own website thus increasing the domain authority of their blog.
- Great platform for promotion
If you are looking for a free and reliable social media marketing platform, Pinterest is really a good option for you. It is an excellent place for promoting the content or services of your website.
- Everything is organized
Pinterest is a highly organized platform as it provides you a facility of creating different boards for your stuff so that you can manage your data in an excellent way.
Disadvantages of Pinterest
Some of the disadvantages of Pinterest are listed down:
- It only relies on images
While sharing the content on Pinterest, you have to use an image format because Pinterest is all about images. This, you have to pay a lot of attention in creating high retention images otherwise it becomes difficult to have a lot of followers.
- No protection mechanism
There is no secure protection functionality in Pinterest that can ensure that the data present in your account will not be stolen by the other users.