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Does PPC Improve Your Organic Google Rankings?
2 min read
Buying Google search ads doesn't buy better organic rankings. PPC and SEO can support the same business, but their results need to be understood separately.
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Voice Search in Chrome: Check the Current Search Interface
1 min read
Voice input depends on the search page, browser, device and permissions.
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Telecom Expense Management: Organise the Review
1 min read
Telecom expense management connects inventory, contracts and bills so a business can understand its communication costs.
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How to Write Product Descriptions That Help People Choose
2 min read
Useful product descriptions answer buying questions with accurate details. Explain what the product is, who it suits and what the customer needs to check before ordering.
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Regular Expressions in Analytics: Start With a Small Test
1 min read
A regular expression matches a text pattern. It can make a report condition more flexible, but a small mistake can include or exclude the wrong records.
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Google Analytics Features: Choose What Answers the Question
1 min read
Analytics offers reports and exploration tools for different questions. Start with the decision you need to make rather than enabling every available feature.
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What Are Meta Tags and Which Ones Matter?
2 min read
Meta tags describe aspects of a page or give processing instructions. They belong in a wider on-page SEO review, not a plan to rank through hidden wording alone.
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Measure Internal Site Search Without Losing Context
1 min read
Site-search measurement can show the terms visitors try on your website. Verify the search implementation before relying on a report of popular queries.
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What Is Image Alt Text and How Should You Write It?
2 min read
Alt text provides a text alternative for an image. Describe the image’s meaning or function in its context, rather than using the field for a string of promotional keywords.
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What Is an SEO-Friendly URL?
2 min read
An SEO-friendly URL is a clear, usable address that fits the page and the site’s structure. Descriptive words can help people understand it, but the address alone doesn't make a…
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