What is Site Search in Google Analytics?
The site search feature in Google Analytics helps you to analyze the performance as well as the progress of the site search option present in your website. You can take advantage of this feature in order to know about the terms that the users entered in the site search of your website, in addition, to know about the effectiveness of search results that created some connection with your website.
When users search for your website, the queries are mostly included in the URLs. If your site comprises of different categories, then the same URL rule is applied to know about the search queries. Besides that, you may also contact your webmaster for identifying the query parameter used for your website.
How to Set Up Site Search in Google Analytics
Remember that if you want to set up site search, you will have to set it up for each reporting view for which you want to track down the search queries. Here are the steps listed down to set up site search for a particular view in Google Analytics:
Sign in to your Google Analytics account.
Go to the Admin panel and select the view for which you want to create site search.
Go the View Settings.
In the Site Search Settings, set Site Search Tracking to ON.
In the field of Query Parameter, enter the words that are related to the internal query parameters.
Select if you want Analytics to strip the query parameter from your URL.
Turn Site search categories on or off based on your requirements. If your website allows users to refine searches, you can include this information also in your reports.
If you leave categories OFF, you are finished.
Click Save and the Site Search will set up.