The Top SEO journal
Practical guides to SEO, content and digital marketing. Explore a question, compare the options and find a useful next step for your website.
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A useful place to start
Start with keyword research, learn how to read an SEO report, or review your customer journey. Check an article’s publication and review context when following platform instructions.
A natural editorial backlink is a publisher’s decision to refer readers to useful information. Your work is to create and share something relevant, not to guarantee that another website will…
Read articleDuplicate content means similar information appears at more than one URL. It is not automatically a penalty, but it can create confusing journeys and competing signals.
Read articleComprehensive content answers the important questions within a clear scope. It doesn't need to cover every related topic or reach an arbitrary word count to be useful.
Read articleStart by identifying what actually happened. A manual action, an indexing problem and a fall in rankings need different investigations; one recovery checklist can't explain every decline.
Read articleUnfamiliar links or a traffic drop do not prove an attack. Separate website security, content copying and search performance so each concern receives the right investigation.
Read articleAn SEO code review checks whether the implementation supports the page’s content and intended search behaviour. Start with the public output, then trace a demonstrated problem to the template or…
Read articleYou can't reproduce Google’s complete ranking process in a browser. You can inspect access, rendered content and indexing signals to find specific problems with a page.
Read articleSEO becomes counterproductive when a checklist makes the page harder to read or use. Keep useful optimisation and remove tactics that distort the content or misrepresent the business.
Read articleA channel group organises traffic into categories using defined rules. Read the dimension’s scope and rules before comparing channel totals.
Read articleInternal search should help visitors find the right item or answer. Review failed searches and confusing results before assuming the website needs more traffic.
Read articlePut your reading into practice
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