What is Channel Grouping in Google Analytics?
Channel Grouping is basically a grouping based on rules that determine your traffic sources. In the Google Analytics report, you will see the data organized according to the Default Channel Grouping of the Google Analytics. It is actually a group of most common sources of traffic which include the direct traffic and the paid traffic. By organizing the data of your website in different Channel Groupings, you can easily monitor the performance of each of the traffic channels of your website.
The default settings of the Channel Grouping amazingly meet the requirements of the users but still, there are phases when you need custom channel grouping for your website. Google Analytics also provides you the option of creating custom channel groupings for your traffic sources based on the user level and view level. You can easily create custom channel grouping for user level, new channel grouping for view level as well as edit the default channel for view level.
How to Create a Custom Channel Grouping in Google Analytics
Here are the steps listed down to create custom channel grouping for your traffic sources. Let’s have a look at them:
Sign in to your Google Analytics account
Go to the Admin panel and select the view for which you want to create custom channel grouping.
Click PERSONAL TOOLS & ASSETS and select Custom Channel Groupings.
Select the option of +New Channel Grouping.
Enter a new name for your channel grouping.
Select +Define a new channel.
Define the rules for the new channel and keep in mind that the rules are case sensitive.
Add and define additional channels.
Drag the channels to create the order in which the channels should apply
Click the Save button and your custom channel grouping will be created.