How to Protect Your Website from Negative SEO
What is Negative SEO Attack?
Negative SEO Attack is the process of using unethical and black hat techniques to decrease a competitor’s rankings in the search engine. It is happening a lot in the online world and has created problems for several businesses. As black hat SEO is really difficult to execute, maintain the rankings, and deliver the results, thus a new kind of SEO is developed which is known as “Negative SEO”. In most of the cases, the negative SEO is done off-page but there are cases when hackers hacked the websites and altered the things thus damaging the on-page SEO.
Ways to Protect Your Website from Negative SEO
Here are some ways listed down to protect your website from Negative SEO:
- Establish Google Webmaster Email Alerts
When you set up Google Webmaster Tool email alert option, it notifies you when your website is being attacked by malware, when your pages are not indexed, when you have server connectivity problems, and when you get a manual penalty from Google.
- Keep the record of Your Backlink Profile
In order to prevent spammers from entering your website, the most important thing is to track your backlink profile. The quick strategy that spammers use to attack your website with Negative Seo is building low-quality backlinks for your website. Thus, you can use certain backlink checker tools to avoid situations like this.
- Check the Duplicate Content on Your Website
Spammers who perform the practice of Negative Seo visit your website, copy the material and post in on some other website thus doing content duplication. You can use online tools to analyze if your website contains duplicate content or not. If yes, you can edit the duplicate content of your website or remove it to avoid the major pitfall in the search engine rankings.