Content revised 21 October 2026.
An old ranking-factor checklist should not be treated as a current formula. Google describes multiple systems, with page and site context influencing how results are selected.
Avoid fixed weights
A writer cannot assign a dependable universal percentage to links, keywords or page speed. Review what a factor claim actually means and whether primary documentation supports it. A tool score is not a published Google weighting.
Check the foundations
The page should address a real search need with accurate information that can be accessed and understood. Navigation, appropriate technical signals and a usable mobile experience support that work.
Assess links and promotion
Look at relevant sources and relationships rather than raw counts. Paid placements, guest contributions and directories need individual review. A high-volume link package is not a replacement for useful content.
Prioritise demonstrated needs
Record faults and information gaps on important URLs. Choose the repair with the clearest customer or access benefit. No checklist certifies that a website will reach the top three.
Official guidance: Google ranking systems.