Declining Organic Traffic? How to Tell If It is a Tracking or an Optimization Issue
The decline in organic traffic can occur because of certain reasons. The reason of downfall in organic traffic for every website or business can vary depending on the strategy that some specific company has used. The decline in organic traffic usually occurs because of poor SEO performance, an influx in competitors, tracking issues, or a combination of these things.
Major Areas of Investigation while Noting Downfall in Organic Traffic
In order to reach the real cause of low organic traffic, you can breakdown your investigation into the following areas:
- Keyword Ranking Difference
- Top Organic Landing Pages
- On-Page Metric
- Domain Authority Data
- Completion of Goals
Determining the Tracking or Optimization Issues
The reasons of your organic traffic downfall can be due to tracking or optimization issues. In order to get to the root of the issue, you may start by looking at the keyword rankings. If you realize that you are no longer ranking on the initial pages of search engine, it may be due to the problem that you are not making the right efforts to rank your core keywords. In this case, you strategy should be investigating your core pages so that they can rank again for your major keywords. When you reach to the root of your problem, it gets easier to devise a plan and work on it.
Similarly, if the goal completions of your website are way down, it can give you a good clue that the decline in traffic is because of unachievable goals. But, if you have looked all the metrics of your website and are still unable to figure out the tracking or optimization issue, you can follow the above checklist for identifying the real cause.