What Does Google Look For to Rank Your Site?
Google is known as the master search engine as holds the most shares as compared to any other search engine. Thus, if you become able to build the recognition of your website on Google, other search engines will surely recognize you. Google holds some policies and factors that websites have to follow in order to get highest ranks in search engine result pages (SERPs). As the competition in the online market in tough, so you have to keep working in these factors for long term success.
Ranking Factors of Google in 2018
Here are few amazing Google ranking factors listed down that can help you in ranking your website higher. They factors are:
- Link Building
There is no substitute of this effective SEO technique. Link building is widely used for improving the domain authority and page rank of your website. There are so many versatile ways of building links for your website. You can use all of those ways to improve your search engine rankings.
- Unique Content
Google’s SEO policy revolves around unique and informative content. Try to write top quality and unique content on your website so that the visitors can find it interesting. Never copy content from other websites as it badly affect your search engine rankings.
- Optimize your website for mobile devices
More and more internet users spend their time on mobile devices instead of computers. They love to go for the websites that can provide them useful information in a good format on mobile devices. Google also gives priority to the websites that optimize their content according to different mobile devices.
- Focus on on-page optimization
While publishing the content on your website, work on all the on-page SEO factors that include Meta title, Meta description, focus keywords, and alt image attribute and many others.