Content revised 21 October 2026.
Google uses multiple ranking systems to evaluate results in context. A useful site review starts with the search need and the page people can actually use.
Make the answer relevant
Explain the topic or service accurately and give enough detail for the intended decision. Original wording alone is not the same as original value. Useful examples, clear limits and dependable sources can make the explanation more helpful.
Make it accessible
Check discovery through navigation and links, public responses, indexing instructions and mobile content. A good article hidden behind a broken route or an unintended noindex cannot fulfil its intended search role.
Review references and experience
Relevant links and a usable page form part of a broader picture. Avoid reducing the review to one authority score or a perfect speed score. Test the actual contact or purchase path.
Keep the assessment honest
Document strengths, faults and unknowns. No agency can certify every system’s evaluation or promise a top position from a checklist. Use the findings to choose concrete improvements.
Official guidance: Google ranking-system overview.