What is an Internal Link on a Website?
An internal link is a hyperlink that allows navigation from one page in a website to another. Your website navigation is an example of internal linking. In addition to serving the navigation purpose, internal links helps the readers in accessing more information via related articles or pages. They help in maximizing the page views as well as the internal page ranks in addition to improve the navigation of website. When one page links to another page, it passes some of its credibility to that page, increasing the likelihood that the second page will rank.
What are the benefits of Internal Linking?
Here are some amazing benefits of internal linking listed down. Let’s have a look at them:
- Allow easy navigation
Proper placing of internal links allows readers easy navigation through the website. It also helps them in finding relevant content and articles.
- Minimize bounce rate and maximize page views
When you place the internal links that are relevant, your users actually spend more time on your website navigation through different pages. This in turn increases the page views. One of the biggest advantages of internal links is the dramatic reduction of the website’s bounce rate.
- Improve crawling and indexing of website
Search engines usually find it more helpful to crawl and index the website using the internal links. Indexing becomes more convenient by use of internal links.
- Increase the page rank
High quality backlinks placed in one page of website will act as backlink for other pages in same site if internal links are well established. It actually helps you in increasing the page rank of the website.
- Boost up the search engine rankings
With improvement in page rank, the backlinks and the internal links help in improving a website’s search engine rankings.