To make your business better, it is essential to have knowledge about your competitors, there are many competitors who are better than you and bigger than you so wouldn’t that be easier for you to copy them as well, The answer to this question is No because copying someone else’s data might ruin your own web page, there are three main reasons why you should never copy your competitors.
The first reason is that you are not always aware of what is happening with your competitor’s business, just because of the reason that your competitors also have the same product to yours, you don’t know for a fact that why people prefer their products over your products as there could be many things such as there could be something special about it or they have been in the market for too long and established a strong brand credibility that they can get away with pretty much anything but you, on the other hand, cannot.
The second reason for not copying your competitors is that many people make their changes according to their opinions but you should avoid that because opinion matters little to none but the thing that matters the most is fact your changes should be in accordance with the facts, there are people who are changing their websites based on their gut feelings but little do they know gut feelings do not establish a well-running business but data does indeed and in order to do that you have to run split tests that tell you what your audience desire.
The main reason you don’t want to copy your competitors is that you have to be different from your competition, come up with something new, you need a U.S.P Unique Selling Proposition that will attract visitors towards you and you have to offer the audience what they really want. If your competitors are bigger than you and better than you can’t become bigger and better than them just by copying their data in order to become better you need to come up with something that is not only new but different and compelling as well and even if you cannot become better than them your you will surely improve.