Content revised 20 October 2026.
Adding related terms can make an explanation clearer. If your brief calls them LSI keywords, start with the reader’s question rather than a list you must squeeze into every paragraph.
Keep the topic, question and page together
Suppose you sell office chairs. A useful buying guide might explain seat height, lumbar support, adjustments and delivery. Those terms belong because they help someone choose a chair. A paragraph that repeats office chairs in Pakistan without answering those questions adds much less. The goal is a complete explanation within the page’s actual scope.
Turn suggestions into useful sections
Take each suggested phrase and ask what information it represents. Does the customer need a definition, comparison, specification or limitation? Add that information where it fits. If the phrase describes a service you don't offer, leave it out. Related wording is useful when it improves meaning, not simply because a tool has coloured a box green.
Do not confuse three different things
- A related concept is not necessarily a long-tail search phrase.
- A long-tail phrase doesn't automatically mean that someone is ready to buy.
- A term labelled LSI doesn't come with a guaranteed advertising cost or return on investment.
Edit the page as a reader
Read the draft aloud and remove awkward repetitions. Keep accurate product names and necessary technical terms, but explain unfamiliar language. Check that headings describe the sections beneath them. Before publishing, compare the finished page with the original question: can someone make a better decision after reading it? That is a more useful editing test than counting how many suggested words you inserted.
Official guidance: Google’s overview of language and ranking systems.