What is Campaign Tracking in Google Analytics?
Campaign Tracking in Google Analytics can be defined as a useful method for identifying the source through which users are reaching your website. Usually, companies use the campaign tracking feature of Google Analytics for tracking the marketing campaigns of their website online whether they are AdWords based marketing campaigns or the other kind of advertising campaigns. Campaign Tracking allows you to track down the ROI of your business on every launch, funnel, email, ad campaign in order to know that what is exactly working for your company.
What are the Popular Campaign Tracking Features of Google Analytics?
Here are some amazing features of Campaign Tracking listed down that are present in Google Analytics. Let’s figure them out:
Disable Campaign Tracking
In Google Analytics, Campaign Tracking gets enabled by default. So, you can turn it off as well as the cookies associated with it by using the Disable Campaign Tracking feature.
Anchors in URLs
This feature or method helps you to get the reporting data for campaign tracking parameters even if your website does not support the query related parameters. You can use this method and can choose the # sign as a string query delimiter in campaign tracking URLs.
Set Campaign Timeout
This method provides you with the facility to set a tracking lifespan for the marketing campaigns of your company. In Google Analytics, the campaigns are tracked with the time span of 6 months but you can set the timespan of your own choice for tracking down the conversions of your website.
In Google Analytics, by default, the latest ad impression is that campaign which is credited in your conversion tracking by default. However, if you want to associate the first-most impressions to a conversion, you may use the Campaign Overrides for this purpose.