Content revised 21 October 2026.
A useful business page helps people recognise the provider, understand the offer and reach the correct next step. Begin with accurate information and working controls.
Review the profile
Use approved business identity, contact details, imagery and a clear description. Check hours and coverage where relevant. A social profile should not imply a location or service the business cannot support.
Check the customer path
Follow the website, contact and booking routes available to the page. Test on mobile and confirm who handles messages. The current interface can differ from a 2018 tutorial.
Maintain useful publishing
Share relevant updates and customer answers with permitted media. Monitor meaningful responses and correct outdated information. Optimising a profile can improve clarity without guaranteeing reach or organic search positions.
Official guidance: Meta policy reference.