Content revised 21 October 2026.
A well-maintained page should explain the business and help customers act. Review information, content and the response workflow together.
Check operational details
Confirm contact routes, website links, hours and coverage where relevant. Use approved brand assets and avoid an outdated description. A page should not imply services or locations the business does not offer.
Publish with a purpose
Answer a question, explain a process or share an accurate update. Use permitted media and a next step that fits. Keep posts and landing pages aligned when an offer changes.
Maintain the conversation
Assign message handling, moderation and escalation. Use appropriate evidence to review activity. More posting is not automatically a better experience when customer questions remain unanswered.
Official guidance: Meta policy reference.