Tips to make the most out of your business on facebook in 2020

Tips to make the most out of your business on facebook in 2020

It would be hard for you to let it sink in, but let me tell you one thing. There around 1.7 billion users on Facebook! Therefore, Facebook is the most used social media platform in the world. 

Let’s talk about some history. Mark Zuckerberg originated facebook in February 2004. Primarily, they named it facemash. In 2006, facemash became available to everyone.

Now, Facebook is the largest brand worldwide. It has more than 30K employees. Furthermore, Facebook has paid billions to purchase rivals. 

Some more stats:

  • There are more than 1.5 billion active users daily.
  • 48% of users are mobile users.
  • There are 6 new profiles every second.
  • More than 25% of internet users use Facebook more than once in a day.
  • 200 million people use Facebook through Facebook lite.
  • On average, users spend 20 minutes every day on Facebook.
  • Every month, an average user clicks on 8 ads at least.


  • There are more than 50 million business pages on Facebook. (that are active)
  • Facebook’s ad reach is over 2 billion.
  • More than 70% of businesses pay to promote their posts.
  • Videos earn the highest engagement rate on Facebook.
  • If you publish a post on Thursday or Friday, you’ll receive the highest engagements.

Should we do business on Facebook?

According to the above-stated stats, you must have realized that Facebook is the most used social media platform worldwide. Hence, you can get more customers if you do business on facebook. But, make sure that there is a huge number of users which means that there is high competition, too. Therefore, you’ll have to keep your facebook strategies effective. For that purpose, you need the help of an expert digital advertiser. Also, help is required because social media algorithms are updated from time to time. If you own a business or a brand, then obviously you can not keep track of every update. Henceforth, you need to hire a digital advertiser to manage your social mediaBusiness on Facebook is not as easier as it seems. 

I have created a facebook page. What next?

You would have created a page because you think it’s beneficial. Am I right? But what’s next? Is it enough to import your business on Facebook?

NO, it’s not. Even though you have made a sharp movement. Still, in 2019, just creating a facebook page for your business on facebook is not as effective as it used to be. With the increase of users, the struggles are also boosting up. Your facebook strategies should be powerful to fight opponents all around the world!

But, don’t worry about it because now you are in the appropriate place. With the help of our expert digital marketing team, we have made a proper analysis of all the strategies and tips you should follow to boost your business on facebook. If you follow the tips and take consultation from our professionals, your business on Facebook will surely become a worthy one.

Can I make the most out of my business on Facebook?

Yes! You can boost your brand on facebook. Most importantly, you have to be aware of the recent algorithms of facebook. If you miss out on them, then you won’t be able to reach more people. If you implement these tips, your page will boost quickly!

1: Create a facebook page for the business on facebook

Make sure you don’t do the mistake which many other marketers have done. They have used their personal profiles instead of a brand page. This mistake will surely hinder your brand standing. Also, you will miss many of the tools. For instance, you can not boost the post. Also, you can not see insights of your brand on Facebook. Therefore, you should create a professional page on facebook. This step is the most considerable one. 

2: Choose a page template

You can optimize this from the page settings on your business on facebook. There are enormous templates. You can choose the one which matches your business niche and goals. For instance, if you own a charity organization, then you can choose a template according to that. It will let you add a relative call to action button on your business on Facebook. There are many options including:

  • Standard
  • Nonprofit
  • Services
  • Business
  • Venues
  • Shopping
  • Restaurants
  • Video Page
  • Politicians

You can use any one of them that relates to your business. Each of these templates has its own features. It depends on you how you utilize it for your business on facebook.

3: Add an eye-catching profile picture and cover 

The profile picture should be distinguishable to your audience. For instance, you can use a logo. Also, if you work as an individual or freelancer, then you should use your own picture. Profile and cover are the major areas from where you can grab the attention of users. 

In covers, you can also add creative videos. Keep updating it timely. 

4: Call for a vanity URL 

Although, you may need to wait for 25 likes, having a vanity URL helps visitor to easily access your page. Also, you can easily boost your business on facebook and other platforms, too.

5: Complete info on about page

Many social media marketers overlook this facebook strategy, but it is a significant one. Update all your current information including website, address, and contact info. So, the user would be able to know about your brand.

6: Add a call to action button

The CTA button was launched back in 2004. Now, the option is widely used by the brands because of its advantages. The example of buttons are:

  • watch video
  • sign up
  • a book now

Adding CTA buttons allows us to send more traffic to the website, and also generates leads. Most people would find it easy to contact your business on facebook. 

7: Promote your page 

After filling content in the page, promoting is the best option to immediately boost it. All you have to do is to create an ad promotion. Remember to design your ad in a way that will attract more customers in a low budget. You have to optimize the target audience and budget. The optimization of the target audience is the most crucial task. Only a professional and expert marketer can do this.  

RELATED: Increase facebook likes in 2019Facebook Hacks to Instantly Improve traffic or rank of your Facebook Ads.


After optimizing all the tips, you can finally examine the performance of your business on facebook. You can analyze the demographics of your audience which will help you in future ad creation. Top SEO has some powerful strategies which will help you in examining your business on facebook with complete details. If you want to avail of any of our services, contact now

If you want to understand more about social media marketing, feel free to contact Top SEO.

September 19, 2019 Leave your thoughts

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