Nowadays, SEO is more important than ever and it is necessary for all online webmasters to properly understand the true meaning of SEO and the potential it creates to make your business successful. SEO is nothing but a set of rules followed by every webmaster to improve their website ranking in search engine results. This technique is a great way to make your website user- friendly, faster and easier to navigate. When compared to other digital marketing services like PPC advertising, SEM or e-mail marketing, SEO provides a fairly good investment, rewards you with higher positioning in search engine results and drives in more organic traffic.

Crawling and indexing process of your website can take some time and it depends on various factors. The time may vary based up on the popularity of the website, content type, site structure and more other factors. If your website is not well connected through multiple links from other sites on the web or the website has a complex design, there would be certain delays in indexing and this can be rectified by consulting an SEO expert.

Yes, dofollow backlinks offer an SEO advantage. Whereas, no follow backlinks can only increase the exposure of the website and bring in traffic, but does not help in the SEO factor. But the factor to be taken care of is the quality of the backlink, which is determined based on the website linked to it. There are many quality websites, which you might not even heard of. So, check their SEO metrics – Domain Authority, citation flow, trust flow, the external links held by them, their frequency of updating the content, user engagement and more. An SEO agency Sydney can help you in identifying the right websites with a good domain authority!

Practically long-tail keywords are much easier to rank than other common ‘head’ keywords because these keywords are convenient to monetise and have a higher conversion value. If a user lands in your webpage using long tail keyword phrase, the visitor is more likely to buy your service or product. The long tail keywords are packed with searches like “best SEO service in Sydney”, “where can I find a local plumber in Melbourne” and more.

In order to start appearing in the top search engine rankings, 30 – 90 days period is good enough. But the case may be different, if you are using high competitive key-phrases for your SEO promotions.

No! The SEO strategies are not exact and no one can guarantee you a first page or the top three positions within a few weeks, or even a few months. They are scammers, who give you such promises, in fact they are trying to take advantage of your minimal SEO knowledge. But, a genuine SEO agency Sydney, can help you get the right results with their white hat techniques, they will define the strategies based on the optimisations made and try to offer better results.

Absolutely yes! It’s a mere fact that search engine loves new, up-to-date and valuable content. By regular blogging, search engine rewards you by boosting your website in the rankings, improving organic search visibility and increasing website traffic. It also lets your customers understand your company’s brand story and reaches the target audience in a short time & increases sales.

Onpage SEO refers to the tactics used on or within the page to help rank high in the search engine page results. Onpage SEO includes – Page speed, XML Sitemaps, Optimise the URLs, Site’s structure, Mobile responsiveness, Image Alt Tags, Header Tags, Meta Tags, Preferred Domain Setup, Robots txt, SEO Friendly Text Navigation, 301 Redirects,Analytics Setup etc., The experts at SEO agency Sydney help improve the functionalities of the website to offer a better user experience. They keenly check every links and ensure that the visitors are taken to the right page.

Google offers great support in managing your account! But, you might not reach the same person every time, when you contact the main helpline, and they will not be able to help you with detailed elements on the campaign like – tracking the ROI or discussing the best goal set up in analytics. Whereas a Google Adwords agency Sydney gets a dedicated support from Google as they are the Agency partners, and can help you get the best ROI.

Ranking 12th in the search engine result last week and facing a big drop in rankings instantly is a potential heartbreak for website owners and webmasters. A latest algorithm update from Google, low quality links, losing good links, bad hosting, incorrect robots.txt file and more other factors may contribute to the SEO ranking drop. By increasing the page speed, building quality links, revoking Google penalty if any, properly updating your web page, optimising the website design and increasing social shares may help you to get back your dropped ranking.

No agency can guarantee a #1 rank even for the ads. It is because, there are many factors that cause the fluctuations in rankings. They are

• The competitors
• Google’s algorithm updates
• The quality score &
• The Seasonality

An expert Adwords agency Sydney is always prepared to adjust the strategies and keep their client’s account at the top. This means, it requires a rigorous monitoring of the campaigns. Therefore, being the company of an expert team who understands the Google Algorithm updates, stays updated on the recent digital trends and possess expert troubleshooting will help improve the ad ranks.

White hat SEO is a set of ethical techniques that you follow to get your website rank higher in the search results and looks completely natural. But in black hat SEO, webmasters use unscrupulous techniques like generating surplus backlinks to your main website as an attempt to generate fast rankings. These back hat SEO techniques are not favoured or preferred method by Google and are flagged as faulty and improper methods of SEO implications. This kind of unethical techniques should be avoided to escape web penalty.

It depends on cost of the keywords. It is advisable to start with small budgets during the initial stages of the AdWords campaigns. This could get you a small yet potential ROI. This is because, there are many things, which need to be optimised once when the customer or clicks start coming in. The management of a Google Adwords campaign can be a time consuming one for a business owner, who has to focus on various other areas of business. Hence, it is wise to get the help of an Adwords agency Sydney, who do the keyword research, look into the negative keywords, test the ads, adjust the bids and improve on the quality scores.

Page Rank is one among the important signals that Google consider to rank web pages in search engine results. Moreover, the architecture of your web page plays a major role in deciding its performance in search engine. If your page lacks any necessary requirements or is of poor quality, then the search engine fails to crawl your page resulting in low or no visibility to consumers. Having great content & improving your social media presence increases the number of visits to your site, and this will help to increase or boost your Google page rank which translates to more visibility and of course increased business.

Outsourcing SEO to a white label SEO service provider offers you more benefits than you can imagine. Specialist SEO provider have skilled team of professionals who are dedicated only to SEO and help in developing methods and steps that strengthen the online presence of your business. They only implement appropriate SEO techniques that build-up online reputation and never end with a black hat technique. Even though you are well versed in programming, you may lack little knowledge in on page optimisation and how it works. In such cases, they will provide a comprehensive on-page and off-page optimization techniques to improve the search engine results. Moreover, you can spend quality time on various other aspects of your business like tracking the number of sales, providing back-up for the client, efficient and regular reporting of the regular progress, preparing invoices and more.

There are many studies, which have proved that long and engaging contents rank high in the Google SERP results. Especially, the articles with more than 2000 words have higher chances to rank high. The content must be informative with latest facts, figures and offer the most useful tips. SEO agency Sydney can help with the best contents that will possibly attract the readers.