Speed Matters a lot to Google
Google has designed very strict policies about an effective speed of websites that are running online. Nowadays, Google is not making any compromise on the speed while ranking websites in the search engine result pages. Those businesses have slow loading websites are pushed very down in rankings by the Google. Thus, it has become quite important to optimize the speed of your website in order to get good rankings in Google.
Google Update Regarding Speed
Google is known as the master search engine as holds the most shares as compared to any other search engine. Thus, if you become able to build the recognition of your website on Google, other search engines will surely recognize you. Google holds some policies and factors that websites have to follow in order to get highest ranks in search engine result pages (SERPs).
For the last few years, this search engine is greatly prioritizing the page speed. It has also introduced a speed update recently that is going to badly affect the rankings of slow loading websites. Google says the update will only affect pages that deliver the slowest experience to users as it is only looking for the results that can appear faster.
How to Improve Your Website Speed
You will have to take certain measures in improving the speed of your website. These measures are listed down:
Remove all unnecessary comments, white space and code. This will improve performance because the file size will be reduced.