The Top SEO journal
Practical guides to SEO, content and digital marketing. Explore a question, compare the options and find a useful next step for your website.
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Search by the problem you’re solving, from keyword research to a clearer mobile journey.
A search optimisation strategy chooses what to improve, why it matters and how the work will be reviewed. A list of tactics becomes useful only when it connects to your…
Read articleA publisher can decline guest posts for practical editorial reasons. Understanding those reasons helps you decide whether a contribution is appropriate and how to make a respectful, useful pitch.
Read articleA useful content review produces specific decisions: what to keep, what to correct and what the reader still needs. Start with the audience, examine the explanation, then test the finished…
Read articleSEO should support a customer journey from relevant search to a useful page and next step. Rankings are one part of that journey, not the completed business outcome.
Read articleA page can be well written and still answer the wrong question. Review the purpose of the search and the information your page actually provides.
Read articleA useful SEO work list connects an observed problem with a repair and a way to verify it. Start with important existing pages before adding another tactic.
Read articleInbound links are links from other websites to yours. Growing useful references takes clear information, appropriate promotion and ongoing maintenance rather than a promise that every new article will attract…
Read articleBuilding backlinks begins with a question: why would another publisher send readers to this page? Review the destination and the method before paying for a package of placements.
Read articleA traffic-drop investigation starts with the affected dates, pages and search types. Build the evidence before choosing a technical repair or content change.
Read articleAn old ranking-factor checklist should not be treated as a current formula. Google describes multiple systems, with page and site context influencing how results are selected.
Read articlePut your reading into practice
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