Learn How to Use Search Engine Optimization to Increase Google Ranking

Learn How to Use Search Engine Optimization to Increase Google Ranking

Search Engine Optimization is broadly related to using some optimized techniques to get better rankings in the search engines. It is used for getting free traffic form search engines. You optimize the content of your website according to the policies of search engines thus making your website rank at the top. When users searches a query and your website is at the top, they open your website for getting the information. This increases the traffic of your website.

Types of Search Engine Optimization

There are two types of Search Engine Optimization which are:

1. On-page optimization
2. Off-page optimization

Both of the above types contain their own rules and policies to optimize your website for search engines. In order to make your website visible online, you have to implement both of the optimization techniques.

How to Do On-Page Optimization

If you want to perform on-page optimization, you need to consider the following things:

1. Write catchy Meta title
2. Write engaging Meta description
3. Search the most used keywords
4. Use the focus keywords in your content
5. Make a short and concise URL for your content

How to Do Off-page Optimization

Off-page optimization is considered somewhat difficult as compared to on-page optimization because it requires much effort and time. There are so many different ways of performing off-page optimization. Let’s discuss the most popular ways:

1. Writing guest posts
2. Submit links in different directories
3. Create infographics
4. Participate in different online forums
5. Tell other websites about their broken links
6. Be a part of different case studies
7. Optimize your website according to mobile devices
8. Create Internal links
9. Promote your content on different social media platforms
10. Establish good relations with market influencers