What is the Difference between SMM and SMO..

What is the Difference between SMM and SMO?
What is Social Media Marketing (SMM)?
When you choose social media marketing as a medium to promote your products and services, it helps you to increase your social signals which indirectly influence the SEO rankings of your website. SEO rankings always consider the kind of effort that you have put while designing the content of your ad. Social media marketing greatly helps in building brand awareness. Basically, social media users check their newsfeed several times a day which gives your preferred audience a repeated exposure to your ads.
What is Social Media Optimization (SMO)?
Social Media Optimization or SMO is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings. When you optimize your website for your social network and google search environment, there are some direct and indirect benefits that you get. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.
Difference between SMM and SEO
SMO is an important factor that decides your internet search rankings. The strategy of SMO is often overlooked by many companies, even though it can help increase your position within the search rankings. It is greatly necessary for building the brand recognition of your product or services by targeting the right audience.
On the other hand, when you use SMM to optimize your website for your social network and Google search environment, there are some direct and indirect benefits that you get. The major benefit of SMM is that it helps more people in finding your profile and connecting with you thus leading to increasing the conversion rate of your website.