What is CPM in Affiliate Marketing?
CPM is known as Cost Per Mile and is defined as the cost per thousand page impressions. It is highly used in advertising payment methods and refers to the numbers of clicks that a website gets by the readers. In simple words, it refers to the cost that an advertiser will have to pay when his ad will be displayed one thousand times on search engines.
How CPM Helps in Affiliate Marketing
CPM is highly beneficial for the world of affiliate marketing. Let’s discuss its importance for affiliate marketing below:
It increases visibility
All the online businesses work for building their brand value in the search engines so that most of the audience can reach them and they can have high conversion rates. CPM helps companies in achieving this target.
It advertises the product to the relevant audience
When you promote your product on a high level affiliate marketed website, it helps you to gain a lot of recognition for your brand. Here CPM benefits you with respect to branding and sales perspective.
It drives high conversion rates
When you pair your banner ads or services with the right affiliate marketing platform, it gets quite effective for your business. In such cases, CPM proves to be a cost-effective and highly suitable model for your business.
Is CPM better than CPC?
In the present days, there is a lot of discussion about the competition between CPM and CPC. Both CPM and CPC are helpful for meeting the business objectives but they are suitable for different kind of marketing campaigns.
There are businesses that want to analyze their campaign with the help of each click that they get. Here CPC proves to be a best model as it follows the strategy of paying per click. But if you want your ad to be found in search engines thousands of time, you should go for CPM. It becomes highly cost-efficient for your business.