- What is the Difference between Organic and Direct traffic?
People often confuse organic and direct traffic and think that they both can be used alternatively. Bust, organic and direct traffic are not the same concepts and they hold a large difference between them.
You might have heard that Organic traffic is the one that comes to your website through search engines whereas, the Direct traffic is the one that comes to your website through clicking a bookmark or by entering the address of your site in the browser. Yes, these explanations is correct but there are so much more that is caries between organic and direct traffic.
Difference between Organic and Direct Traffic
There are a lot of differences between both organic and direct traffic. Let’s figure out those differences in detail below:
The major thing that distinguishes the organic and direct traffic is the process of tracking. Organic traffics are tracked in an organized way as they from search engines. On the other hand, direct traffic has no tracking information as they come from unknown sources. Any traffic that land to an HTTP using website through insecure referring source cannot be tracked.
Another difference between organic and direct traffic is the level of security that they both follow. Organic traffic is considered to be more secure than direct traffic as it comes from an authentic and highly organized source. As you cannot determine the source of direct traffic, it becomes difficult to guarantee the security of direct traffic.
Privacy setting is also another factor that separates the organic traffic from the direct traffic. Google has taken serious steps to protect the privacy of users by encrypting the data of keywords. In simpler words, it means that when you land on some particular website, the site owner cannot see the keywords that you used for reaching the website. That is why, the organic traffic is sometimes mistaken as direct.