What is Broken Link Building

What is Broken Link Building?
What are Broken Links?
A broken link is also known as a dead link and is a kind of link that no longer works. The reasons of these broken links may vary depending on the circumstances. The major reason behind these dead links in that the destination website basically removed the link from its platform. Some other reasons may include incorrect URL, typing mistakes while searching the URL, or poor internet connection.
How Broken Links Affect SEO
Broken links affect SEO of your website in a quite negative way. When a user searches a URL that belongs to your website and, after visiting your website, comes to know that the link is broken, it creates bad user experience thus increasing the bounce rate of your website. On the other hand, search engines actually crawl your websites using the links that are present on it. If you website contains a lot of broken links, it will restrict the search engines spiders from crawling your website and indexing it for better search engine rankings.
How to Fix the Broken Links on Your Website
In order to avoid broken links on your website, you should make all the necessary effects to diagnose those links and fix them for a better user experience and good SEO rankings.
Here are some ways listed down that will help your to fix the broken links of your website. Let’s have a look at them:
Find the broken links and create a report
You must first identify all the broken links of your website using Google Analytics or some other online tool. Once you have diagnosed all the broken links, create a detailed report afterward.

Decide the appropriate redirection for pages
Use appropriate HTTP status codes or redirection links for the dead links of your website. This will help a user in knowing the real cause of error if he lands on a broken link of your website.