What is Anchor Text Optimization?
What is Anchor Text?
Anchor text is the clickable text in a hyperlink. In other words, Texts that link to another location or document on the Web are referred to as anchor texts. It is also known as the link label or link title. The blue colored unlined text actually refers to anchor text and it is considered as the most commonly used format for anchor text.
The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. The words that you use in the anchor text are very helpful in knowing about the ranking that the page will get in the search engines.
How to Optimize Anchor Text
We have listed down few ways of optimizing anchor that you can use for the content of your website too. Let’s discuss them:
- Choose relevant anchor texts
If you want the anchor texts to successfully work in your favor, it is important for you to select the ones that are relevant to the content you’ve placed them in. The more relevant your article is to your target keyword, the better your rank will be.
- Use anchor text distribution wisely in the content
The distribution that you use for anchor text can greatly improve or demote your search rankings thus you should focus on the distribution very clearly. You can find out the criteria of a good anchor text distribution online. In order to make your anchor texts highly valuable, you need to distribute them very wisely in your post.
- Do not link the anchor texts to low quality websites
Make sure that your anchor texts don’t link to toxic or scammy sites just for getting some reciprocal link backs. You should build anchor links on authoritative sites that are relevant to your niche as compared to low quality websites.