What is Event Tracking in Google Analytics?
Event Tracking in Google Analytics allows you to track an on-click event. With the help of this feature, you can track your conversions even in the cases when you do not have the confirmation page to use while setting up your goals.
How to Set Up Event tracking in Google Analytics
Event tracking is a quite easy process to set up and they allow you to track any kind of event that is present on your website and requires a click. In order to see data in your event reports as well as to collect event data, you have to add code to your website or app. After adding the code and saving the settings, the event tracking will be easily set up for your website. Afterward, you can track each every event activity that is occurring on your website with the help of your Google Analytics account.
How Google Analytics Illustrate Events
If we define in terms of Google Analytics we can say that event is something that triggers user interaction or activity with the web page element that is actually being tracked in Google Analytics account of a particular website. The web page element could be anything from the following list:
Which Events are Tracked Down in Google Analytics?
Here are the events listed down that are tracked by the Google Analytics. Let’s have a look at them:
Downloading a file
Loading of pop-ups
Loading of videos on web pages
Viewing a video
Scrolling down a page
Clicking sign up
Interacting with the gadgets
Clicking a button or movement of mouse.