What are the Goals in Google Analytics?
The goal is a highly useful feature in Google Analytics that how well your website or app has fulfilled its targeted objectives. A goal is something that signifies a complete process which basically includes conversion. The number of conversions that occurred in your website successfully determines the progress of your business.
This may vary from business to business as different companies have a different kind of activities to measure their conversion rate. The most popular conversion activities include successful purchase, filling a sign-up form, completing the level of the game, subscribing for blogs, submitting contact information, leaving feedback and similarly so much more.
Defining a well-organized goal is the fundamental part of an organization’s strategy. Google Analytics helps organizations to determine the progress of their goals in an excellent way. You can track down all the critical information which includes the number of conversion or conversion rate with the Goal feature of Google Analytics.
How to Create a New Goal in Google Analytics
Here are the steps listed down o create a Goal in Google Analytics:
Sign in to your Google Analytics account.
Go to the Admin panel and navigate to the View Column. Then click Goals.
Here you will be asked to enter the details and description of your goal. You will enter the Goal title and the right goal type here and click Continue.
After that, you will be asked to enter the URL of the destination page.
Moving on to the next option, you can also add momentary value to the conversion.
You can also turn on the Funnel option if you want to direct visitors to the multiple pages in order to complete the conversion.
You may also turn on the Verify This Goal link for measuring the conversion of data from last 7 days.
Click Save and the goal will be created.