Content revised 21 October 2026.
Choose social channels around customers you can actually serve. A product post needs accurate information and a dependable ordering or enquiry route.
Explain the offer
Show approved product details, availability and material conditions. Use permitted visuals and a next step that matches the message. Avoid a generic promise that every business will grow by joining a named app.
Check the handover
Test the destination on a phone and assign responsibility for questions and fulfilment. Keep the website and social information consistent. A message count can rise while the team struggles to provide a useful response.
Review evidence
Compare qualified conversations and confirmed orders with effort and spend. The original recommendation of a particular classified-ad app was not supported by current comparative evidence; assess any channel against the actual brief.
Official guidance: Meta policy context.