Content revised 21 October 2026.
Followers show a form of audience interest, not a completed sale. Help suitable people understand the offer and choose a practical next step.
Connect content and offer
Use posts to explain a product, demonstrate a process or answer a buying question. Link to the relevant page or supported contact route. Do not promise an outcome the business cannot fulfil.
Prepare the response
Assign who handles messages and what information is needed for a useful enquiry. Keep pricing conditions and availability accurate. Automation should have a clear handover when it cannot resolve the question.
Measure the stages
Separate a reaction, message, qualified lead and sale. Review the reasons enquiries do not fit and improve the relevant step. Buying a larger audience counter cannot substitute for the customer journey.
Official guidance: Meta policy context.