Content revised 21 October 2026.
Search results can include different layouts and features depending on the query and context. Improve the underlying information without treating every feature as a placement you can buy.
Distinguish the surfaces
A featured snippet, local business result, product appearance and AI answer have different requirements and behaviour. Voice is an input method, while a Business Profile post is business content; neither is the same thing as schema markup.
Use accurate visible facts
Relevant supported structured data can describe a page and support eligibility. It should match the content people can see. A valid test does not guarantee that Google will show a rich result.
Maintain the customer journey
A special appearance still leads to a page or business decision. Keep content, availability and contact information dependable. Do not neglect ordinary links, mobile use and clear answers while chasing a visual treatment.
Review without fixed assumptions
Old percentages about feature traffic are not current evidence for your website. Compare suitable query and page reports, and note where reporting does not isolate a feature. No format guarantees an AI citation or ranking.
Official guidance: Google rich-result guidelines.