Content revised 21 October 2026.
A useful eBay listing helps the right buyer identify the item and understand the transaction. Complete the current listing requirements rather than relying on a page-one formula.
Describe the actual item
Use an accurate title, condition, category, item specifics and permitted photos. Relevant attributes help buyers narrow their selection. Avoid popular terms unrelated to what is being sold.
Explain the transaction
Keep price, delivery, returns and availability clear. A good description cannot compensate for an offer the seller cannot fulfil. Review the rules for duplicate listings before multiplying records.
Review appropriate evidence
Use the seller tools available to inspect impressions, visits and actual outcomes. eBay’s Best Match is not a guaranteed fixed position purchased through wording alone. Test changes with the relevant context and current policy in view.
Official guidance: eBay Best Match guidance.