How to Rank Products on Page 1 of Amazon in 2018
Amazon is an e-commerce website that operates on a customer-to-customer as well as a buyer-to-buyer basis. Amazon has been around for more than two decades, and it is considered the biggest e-commerce company in the world which is situated in Washington, US. Amazon has expanded its buying and selling services in many countries throughout the world. If you want to make your products rank on page 1 of Amazon, you need to understand the SEO strategy for this platform
Ways to Rank Products on Page 1 on Amazon in 2018
Let’s discuss some SEO optimized ways of ranking your products on page 1 of Amazon:
Optimize the title of your Amazon listing
The title of your Amazon listing is the most important and basic things that can rank your products on page 1. It greatly impacts the performance of your products in search engines. So, try to have a unique title for your Amazon listing. Your title should contain elements of the brand, product line, material or key feature, product type, color, size, quantity, and packaging.
Create bullet points
Bullets points do not directly influence your search engine rankings but they greatly impact the two most important factors of the Amazon Search Engine Result Pages. These two factors are product relevance and conversion rate. The present the features as well as benefits of your products in a flexible way to the customers.
Creative a product description in the form of a story
The product description greatly impacts the search engine rankings of your product. It provides you with an excellent chance to tell about your brand product by using some most valuable keywords in your niche so that your Amazon listing can get indexed on page 1.