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Campaign Tracking What is Campaign Tracking in Google Analytics? Campaign Tracking in Google Analytics can be defined as a useful method for identifying the source through which users are reaching your website. Usually, companies use the campaign tracking feature of Google Analytics for tracking the marketing campaigns of their website online whether they are AdWords […]

Add LSI Keywords to Your Content How LSI is Helpful LSI stands for Latent Semantic Indexing and it is a mathematical method that helps search engines in identifying related keywords as well as process synonyms for delivering more accurate search results. LSI also helps user, marketers, and publishers in the accurate categorization of content. They […]

Why Every Business Needs to Build Citations What are Citations? A citation is like an online reference that is used for your business name, phone number, and address. They perform the same job as backlinks do for your website. Same like backlinks, Google uses them to evaluate the online domain authority of your website. But, […]

What is the Difference between CPM and CPC? What is CPC? CPC stands for Cost per Click and it is an important part of an online advertising model PPC where advertisers get to know about the cost that they will have to pay in a PPC marketing campaign. CPC found its name from the fact […]

Calculated Metrics What are Calculated Metrics in Google Analytics? Calculated Metrics are actually the user defined metrics that are calculated from the existing set of metrics in order to make more relevant analysis of data as well as to enable high functionality without even leaving the product. This metric is configured at the view level […]

What Is Schema Markup and Why Is It Critical to Local Business? What is Schema Markup? Schema Markup also known as structured data markup is actually the language of search engines. This schema markup basically helps you in getting the answer within the search results without any need to even click through a website. Almost […]

What is CRO in Digital Marketing? What is CRO? CRO stands for Conversion Rate Optimization and it is a system that is used to increase the conversion rate of your website. In simpler words, this system is designed to turn more percentage of the visitors of your website into customers in order to boost up […]

How to Read Your SEO Report Getting a lot of traffic is the lifeblood of any company but generating new ideas after regular interval of for improving rankings becomes quite challenging. In order to keep yourself in the competitive position, you have to update your policies with the upcoming trends otherwise, your website loses its […]

5 Local Link-Building Tactics to Try in 2018 It is not a hidden fact that link building is of vital importance for your website. It helps in proving to search engines that your website holds authority, contains rich contain, have useful information, and contains the capability to entertain a large number of audience. Link building […]

Latest Inside Tips for Local SEO Every business desires to have the best position of search engine result pages but not every business deserves to be there. For having access to that position, your website and your brand have to do a lot of hard work. Many businesses who are at the top of the […]