What Is Schema Markup and Why Is It Critical to Local Business?
What is Schema Markup?
Schema Markup also known as structured data markup is actually the language of search engines. This schema markup basically helps you in getting the answer within the search results without any need to even click through a website. Almost all the search engines have created a specific language so that they can easily understand the web content. Thus, all the websites have to follow that language in order to perform their jobs better.
In order to translate your content into schema markup language, you basically need to understand the purpose of your page. Once you are clear with the purpose of your page, you can go for a Schema Markup Class and can illustrate it with the help of some standard group of properties. After you have figured out all the important information, you need to put it up in a Schema Markup Code.
What are the Types of Schema Markup?
The major and recent Schema Markup types include but are not limited to:
- Badges on image search
- Job Postings
- Local Restaurants
How Schema Markup Helps in Getting Higher Rankings
A few time ago, there was a lot of discussion if Google uses Schema Markup for ranking and indexing or not and the discussion ended with the answer that Google includes this factor while ranking and indexing the websites. As, the schema markup make the job of Google easy by helping them in understanding the content better, so yes, Google pays attention to schema markup.
According to recent studies, Schema Markup helps you in getting:
- 25% more click-through rate on pages where schema markup is used.
- Increases 35% more visits to your website.
- It provides 3.6 times more interaction rate and increases the time spent on pages to 1.5%