What are Calculated Metrics in Google Analytics?
Calculated Metrics are actually the user defined metrics that are calculated from the existing set of metrics in order to make more relevant analysis of data as well as to enable high functionality without even leaving the product. This metric is configured at the view level and is used for the purpose of computing or collecting new data from the information that is already available in Google Analytics.
Organizations use this metric to perform some very useful and basic calculations on the already existing metrics. As soon as the calculated metric is configured, you can easily report as well as process the values of custom metric in Google Analytics. This metric works retroactively which means that they have the potential to collect and report the historical data.
How to Create Calculated Metrics in Google Analytics
Here are the steps listed down to create calculated metrics in Google Analytics. Let’s have a look at them:
Sign in to your Google Analytics account.
Go to the Admin panel and navigate to the desired view.
In the View column, go to the Calculated Metrics and click the New Calculated Metric.
Here you will see the Add Calculated Metric Interface.
Populate the necessary fields here.
Click Create and your Calculated Metric will be created.
What are the Attributes of Calculated Metrics?
The calculated metric possesses certain attributes which are listed below:
It is the user interface name of a calculated metric. You can identify a calculated metric in Google Analytics with its name.
It is the API name of the calculated metric. If you want to access Google Analytics trough API, you actually use the external name here.
It is the type of format setting in which you want to view your Google Analytics report.
It is an arithmetic expression that basically returns a numeric value.