Content revised 20 October 2026.
An unwanted backlink usually lives on someone else’s website. Check whether action is needed before requesting removal or considering Google’s disavow tool.
Work out which link you control
If the link is on your own website, you can edit or remove it through your content system. An incoming backlink is different: the other publisher controls it. Keep the linking URL, target page and reason for concern in a simple review log so you're discussing the actual placement.
Do not treat every unfamiliar link as harmful
Backlink reports often contain odd or low-quality pages. A third-party score alone doesn't show that Google is penalising your site. Look at the context, how the link was created and whether Search Console reports a manual action. Buying an urgent cleanup service without that diagnosis can waste time or remove useful references.
Request a change where appropriate
For a placement you arranged or a clearly misleading reference, contact the publisher through an appropriate public channel. Explain the exact link and requested change. Keep a record of your request and response. Avoid sending account passwords, paying an unexpected removal fee without review or deleting your own useful page simply to escape a link.
Use disavow carefully
Google describes disavow as an advanced tool that most sites don't need. It is not a general cleanup button for every suspicious domain. Check the official eligibility and cautions before using it, especially if there is evidence of a substantial manipulative-link problem. A careful review should identify why removal or disavow is justified and who approves it.
Official guidance: Google’s disavow guidance.