Search Engine Marketing Planning
Plan the right work
Search Engine Marketing Planning
Review the service, practical considerations and next steps below. Bring your website and goals so we can discuss a relevant scope.
Discuss your project ↗
Organic search optimisation and paid search advertising can support the same business goal, but their work, costs and measurement are different. We can help you scope the channels around your offer and the enquiries you want to receive.
Search marketing: separate organic work from paid campaigns
Paying for advertising does not purchase better organic rankings. Any paid campaign needs approved messaging, a suitable landing page and agreed account ownership and budget controls.
Useful outputs to agree in your scope
- A channel brief stating the objective and intended landing pages.
- Separate proposed organic work, management fees and advertising spend.
- A tracking plan distinguishing clicks, enquiries and confirmed outcomes.
These describe possible deliverables, not an automatic package inclusion. The proposal confirms what will be delivered, the required access, approval responsibilities and any separate costs.
Should SEO and ad reports use the same results label?
They can be viewed together, but attribution and spend must remain clear. Do not present paid clicks as organic growth.
Start with the current website and the real problem
Share the relevant URL, existing reports or brief, and the outcome you need. We can review what is already useful, identify dependencies and agree the next practical work. Existing URLs, original content and working functions are considered before changes are approved.
Call 0309 2082289. Any money-back guarantee applies only to selected SEO projects after assessment, case approval and written agreement; other services are not covered by that guarantee.