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How a Website Scraper Affects Your SEO What is Web Scraping? Web scraping is the technique of extracting data from websites. You just need to write a piece of code to perform the process of scraping. The code used in this process is known as “scraper”. The data used for scrapping can contain anything ranging […]

5 Tips for Successful AdWords Campaign The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. When it comes to marketing, business owners are provided with tons of options.  AdWords campaigns are serving as the best way to promote and display your product to the global world […]

What is the Featured Snippet? Featured Snippets When you see a box at the top of the Google by making a search using long tail keywords, that snippet head over to the Google is called featured snippet. The featured snippet is also known as number 0 position. This featured snippet does not appear on mobile […]

What is RSS Feed Submission in SEO? What is RSS Feed? RSS stands for Rich Site Summary or Really Simple Syndication and is an open web format that is used to publish updated content. Clients use RSS readers to subscribe to feeds that contain links to the newest content. A default WordPress installation already has RSS set […]

What is Rich Snippet? The rich snippet is a term that refers to structured data markup that is used by the site operations in the HTML of their pages. This feature is used to let search engines understand what kind of information some particular page contains. But now, search engines have made a really good […]

What is a Schema in SEO? In order to keep yourself in the competitive position, you have to update your SEO policies with the upcoming trends otherwise, your website loses its chances of getting an increasing number of leads. The schema also known as schema markup or structured data markup is basically a language that […]

What are LSI Keywords and How We Find Them? What are LSI Keywords? LSI stands for Latent Semantic Indexing and it is a mathematical method that was developed in the late 1980s with the purpose of improving the accuracy of information retrieval. It helps search engines in identifying related keywords as well as process synonyms […]

The Rise of SERP Features Google is known as the master search engine as holds the most shares as compared to any other search engine. Thus, if you become able to build the recognition of your website on Google, other search engines will surely recognize you. Google has introduced a lot of new features to […]

SEO Content Strategy SEO Content Writing SEO content refers to the kind of content that is designed with the purpose of attracting search engine traffic. In order to please both the search engines and potential customers as well as return visitors, you need to offer value above and beyond search engine optimization. When you start writing […]

The relation between Content Marketing and SEO As we all know that the internet is growing at a quick pace these days. In the last few years, companies have realized that if they don’t hold an online presence, you are going to get left behind in this modern world of business. Every business, today, ranging […]