The Rise of SERP Features
Google is known as the master search engine as holds the most shares as compared to any other search engine. Thus, if you become able to build the recognition of your website on Google, other search engines will surely recognize you. Google has introduced a lot of new features to the search engine result pages that websites are constantly using in order to get highest ranks in search engines. As the competition in the online market in tough, so you have to keep working on these factors for long-term success.
Popular Features of Search Engine Result Pages
Here are some features of SERPs listed down that are introduced by Google a few time and they have revolutionized the world of SEO. Let’s have a look at these features:
- The rise of voice search
Voice searches are getting immense popularity these days. According to a research by Google, every 1 out of 5 searches come from voice queries. The accuracy of voice assistants is improving day by day thus more and more people are utilizing the facility of voice search.
- Presence of featured snippets
The featured snippets are already stealing almost 10% of the traffic from the top position of the first page. Featured snippets contain structured data and provide the instant answer to people’s query thus they are getting in trend a lot in 2018.
- Introduction of Google My Business Post
Google My Business Post help businesses to add additional information about themselves like their address, timings, opening hours, phone, website, and much more. You can also add a little description about your business to by using this feature.
- Use of Schema Markup
Almost all the search engines have created a specific language so that they can easily understand the web content. Thus, all the websites have to follow that language in order to perform their jobs better. This language is called as schema markup and it helps you in getting the answer within the search results.