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App Store Optimization

SEO & AI Search · Top SEO

Explain your app accurately where people decide whether to install it.

ASO combines relevant listing information, suitable creative and an understanding of the app’s actual users and features.

Concept image of mobile app screens and user journey sketches
AI-generated concept visual

Work we can scope

Agree what belongs in the project.

01

Review the app, intended users, store listings and the claims made in existing assets.

02

Scope descriptive copy, screenshots, previews and localisation for the agreed markets.

03

Plan listing tests and reporting using the store tools and permissions available.

Decisions before work starts

Confirm supported languages, creative rights, developer-account ownership and required policy information. Store approval and discovery are platform decisions; listing changes do not guarantee installations or revenue.

How the work should be reviewed

Check that the listing matches the released app and that screenshots represent real available features. Review impressions, visits and installation behaviour as distinct measures.

A question worth asking

Can ASO guarantee store approval or a top position?

No. Review the app and listing against the platform’s current requirements, then assess changes with available reporting. Approval, positions and user decisions remain outside an agency’s control.

Illustrative planning example · not a client result

A practical situation to plan for

An app listing attracts users who expect a feature the current product does not offer. Align the listing with the app people can actually install and the audience it is intended to serve.

What to agree and check at handover

Agree the listing assets, supported languages, approval process and measurement baseline. Store review decisions and installation numbers are not guaranteed; app-store work is distinct from website SEO.

Clear commitments, recorded in writing.

Agree the deliverables, responsibilities, fees, approvals and support arrangements before work starts. Our selected-project SEO money-back offer does not apply to this service. Read the service terms and refund conditions for the commercial terms.

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